Stuff You Should Know
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Bath Bombs: Dropping Some Knowledge
Bath Bombs: Dropping Some Knowledge In recent years, we’ve seen an “explosion” of interest in bath bombs, and it’s not hard to see why. These fizzy bath time treats can add fun scents and cool colors to any boring old...
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The Label Game: How Bath Bomb Marketers Make a Splash
The science behind bath bombs is relatively simple – what creates complexity and confusion are the other ingredients often added to these otherwise pure and simple products. And guess who wants to add in all the extra ingredients – clever marketers trying to differentiate their bath bombs! Too often, ridiculously vibrant dyes and colorants, artificial fragrances and synthetic glitters are used. Even more concerning, some include tiny hidden toys that are choking hazards! -
The Declining Birthrate and Its Impact on Baby-Focused Brands
The declining birthrate poses significant challenges for companies that cater to parents of newborns, infants, and young children. Adapting to the changing demographic landscape, focusing on niche markets, and diversifying product offerings will be key strategies for businesses in the baby and children's bathing product industry to thrive in this evolving landscape. -
Reduce, Reuse, Recycle...and Refill!
Feel good about becoming environmentally conscious and join us in taking a step towards a greener future! -
A Creatively Clean Christmas
Holidays are for having fun, and bath time should be no different! Take a festive dip with some of our brightest picks of the season. -
Earth Day 2021
We have something embarrassing to admit. We are not always the most environmentally sensitive family in the world. We use Ziploc bags from time to time, we don’t always rinse out milk jugs before putting them in recycling, and we...