The short answer: Our Lullaby Lather™ Hair & Body Wash and Cuddle Cloud™ All Over Lotion are 2026 Good Housekeeping Parenting Award winners, and both are EWG Verified®. The two recognitions answer different questions. The Good Housekeeping award tells you a product works: experts and real parents tested it. EWG Verified tells you what's in it: every ingredient met a strict, published standard. Together, they're the closest thing to a second opinion a parent can get in the baby aisle.
Key takeaways
- Good Housekeeping Parenting Awards are chosen by the Good Housekeeping Institute's scientists, engineers, and parenting editors, with hundreds of parents testing products at home.
- EWG Verified is a mark from the Environmental Working Group, a nonprofit. Products must avoid EWG's "unacceptable" ingredients, disclose every ingredient (including fragrance components), and meet manufacturing and preservation requirements.
- Lullaby Lather™ is a tear-free, fragrance-free hair and body wash with 8 natural-origin ingredients, formulated at pH 5.5. It was named Good Housekeeping's 2026 Baby Wash of the Year.
- Cuddle Cloud™ is a fragrance-free, all-over lotion with 10 natural-origin ingredients, including jojoba esters and beta-glucan.
- EWG Verified applies to our baby collection. All Dabble & Dollop products are Leaping Bunny certified cruelty-free and vegan-friendly.
What is the Good Housekeeping Parenting Award?
The Good Housekeeping Parenting Awards are an annual program run by the Good Housekeeping Institute, the product-testing lab behind the magazine. For 2026, the Institute's scientists, engineers, and parenting experts evaluated hundreds of products for babies, kids, and families (Good Morning America).
The process combines lab work with real life. In recent years, the Institute has reviewed brand data, tested products with specialized lab equipment, and asked hundreds of parents to use them in their everyday routines. Winners are chosen on factors like quality, value, innovation, and convenience (Good Housekeeping, 2025 Parenting Awards).
Why it matters to you: a brand can't buy this result. A product has to hold up in the lab and in a real bathroom, with a real baby, on a real Tuesday night.
What does EWG Verified mean?
The Environmental Working Group (EWG) is a nonprofit known for its Skin Deep® database, which rates personal care products by their ingredients. The EWG Verified® mark goes a step further. According to EWG, a personal care product must meet requirements that include (EWG Verified FAQ):
- A "green" Skin Deep score, EWG's best hazard rating.
- No ingredients on EWG's "Unacceptable" list, which flags ingredients with health, ecotoxicity, or contamination concerns.
- Restricted ingredients only within set limits for concentration, use, and contamination.
- Full ingredient disclosure on the label and website, including the ingredients that make up any fragrance. No "proprietary" secrets.
- Proper preservation and microbial testing, so the product stays safe to use after you open it.
- Good manufacturing practices.
Verification isn't permanent. The mark lasts up to three years before a brand must resubmit, and EWG can test verified products at any time (EWG). You can read the full standard in EWG's personal care licensing criteria.
Why it matters to you: "clean" and "natural" aren't regulated words. EWG Verified means an independent group checked the full ingredient list against a public standard, so you don't have to take a brand's word for it.
Good Housekeeping vs. EWG Verified: what each one tells you
| Good Housekeeping Parenting Award | EWG Verified® | |
|---|---|---|
| Who decides | Good Housekeeping Institute experts, plus parent testers | Environmental Working Group, a nonprofit |
| What it checks | How well the product performs in real use | What's in the product and how it's made |
| The question it answers | "Does it work, and do parents love it?" | "Can I trust every ingredient on the label?" |
| How long it lasts | Awarded for a specific year | Up to three years, then re-verification |
One recognition without the other leaves a gap. A gentle formula that parents don't enjoy using won't get used. A product parents love that hides its ingredient list isn't one we'd put on a newborn. We wanted both.
Meet the award winners
Lullaby Lather™ Hair & Body Wash
Lullaby Lather™ was named Good Housekeeping's 2026 Baby Wash of the Year. It's a tear-free foaming cleanser for baby's hair and body, made to support delicate skin from the very first baths.
- 8 natural-origin ingredients, nothing extra.
- Fragrance-free and tear-free.
- Formulated at pH 5.5 to match the natural pH of baby's skin.
- Chamomile extract to comfort sensitive skin and glycerin to support hydration.
- A rich, velvety foam that spreads easily and rinses clean, without stripping moisture.
Cuddle Cloud™ All Over Lotion
Cuddle Cloud™ is a 2026 Good Housekeeping Parenting Award winner for everyday, head-to-toe hydration.
- 10 natural-origin ingredients.
- Fragrance-free, minimalist formula designed to support the skin barrier.
- Jojoba esters and beta-glucan to nourish, soothe, and help protect against dryness.
- Soft, comforting moisture without heaviness.
The routine: wash with Lullaby Lather™, pat dry, then smooth on Cuddle Cloud™ while skin is still slightly damp to lock in moisture.
Why we wanted both
Dabble & Dollop started with a simple belief: safe doesn't have to mean boring. Our kids' line is all about color, scent, and play. When we built our baby collection, we kept the same standard for ingredients and added a new one: earn outside proof. Parents of newborns are asked to trust a lot of labels. We'd rather show our work.
That's also why our certifications are specific. EWG Verified covers our baby line. Leaping Bunny cruelty-free and vegan-friendly certifications apply to every product we make.
Frequently asked questions
Is a Good Housekeeping Parenting Award the same as the Good Housekeeping Seal?
No. They're separate programs. The Parenting Awards recognize top-performing products each year. The Good Housekeeping Seal is a different program with its own process.
Is EWG Verified the same as a good EWG Skin Deep score?
No. A green Skin Deep score is one requirement for EWG Verified. Verification also requires full ingredient disclosure, avoiding EWG's unacceptable ingredients, meeting restrictions, microbial testing, and good manufacturing practices.
Are Lullaby Lather™ and Cuddle Cloud™ fragrance-free?
Yes. Both are fragrance-free. Lullaby Lather™ is also tear-free.
Which Dabble & Dollop products are EWG Verified?
EWG Verified applies to our baby collection, including Lullaby Lather™ and Cuddle Cloud™. It doesn't apply to our kids' 3-in-1 washes or bath bombs.
Where can I buy them?
Shop the full fragrance-free baby collection on our website, shop them at Target.com, or find them on shelves at Harris Teeter stores throughout the Mid-Atlantic states!
