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This holiday season, skip the big-box stores and give a gift that truly makes an impact. These incredible products from small, female-founded businesses are perfect for everyone on your list—babies, kids, and even the adults in your life! Shopping small not only brings unique and thoughtful gifts to your loved ones but also supports local entrepreneurs, dreamers, and creators. Plus, so many of these amazing brands are offering can’t-miss deals this Black Friday through Cyber Monday. And don’t forget to check out our Instagram giveaway for a chance to win some of these fabulous gifts!   1. Coco Bra and Riley Underwear by Archer Wren The Gift: Give the gift of everyday luxury with Archer Wren’s beautifully crafted undergarments. The Coco Bra and Riley Underwear are designed for comfort, style, and confidence—because the best gifts are the ones you want to wear every day.
 The Sale: Mix & match three or more items for 10% off!
 Shop Archer Wren   2. Lark Baby Carrier by hope&plum The Gift: Babywearing has never looked (or felt) this good. The Lark Baby Carrier is an essential for parents on the go, offering ultimate comfort for both baby and wearer. Made with sustainably sourced materials and available in stylish designs, it’s a gift that keeps on giving.
 The Sale: Save up to 40% off select items PLUS enjoy 20% off sitewide. Use code HPBF. Sale ends December 2. Shop hope&plum   3. The Figgy Ultimate Velcro Play Couch The Gift: This isn’t just a couch—it’s a gateway to endless creativity and fun! The Figgy is a soft, modular play couch that connects easily with secure Velcro connectors, making it simple for kids to build forts, castles, rocket ships, or anything their imagination dreams up. Durable, versatile, and thoughtfully designed, it’s a favorite for kids and parents alike. Bonus: The washable covers mean messes are no problem.
 The Sale: Buy the Figgy Play Couch with a wedge (7-piece set) and waterproof liners, and get an extra wedge for free! Plus, receive $20 in Figgy Bucks for your next purchase. Free shipping included with code BFWEDGE. Sale valid November 28-December 2.  Shop The Figgy   4. Augustus Wild Boar in the Hazelnut Tailcoat by Hazel Village The Gift: Meet Augustus, a dapper wild boar who’s ready to charm his way into anyone’s heart. With his handcrafted details and a cozy hazelnut tailcoat, he’s not just a stuffed animal—he’s an heirloom piece, made to be treasured for years to come. Perfect for little hands or anyone who appreciates the magic of whimsical, thoughtful toys.
 Shop Hazel Village   5. Dabble & Dollop Merry Mixables Holiday Collection The Gift: Bath time just got a lot more fun. Dabble & Dollop’s Merry Mixables bring holiday scents and customizable bath experiences to kids and parents who want safe, clean, and joyful products. Whether it’s candy cane bubbles or a cranberry-scented soak, this set is guaranteed to spark smiles.
 Black Friday Sale: Black Friday: 11/25–12/1: 25% off + free bath pouf with qualifying orders. Use code BUBBLE25. Sale valid November 25-December 1. Cyber Monday Sale: 12/2–12/5: 20% off + free mixing bowl with qualifying orders. Use code CYBER20. Sale valid December 2-5. Shop Dabble & Dollop   6. Baby's First Christmas Diaper by Esembly The Gift: Celebrate a little one’s first holiday season with a gift that’s as sustainable as it is adorable. This festive diaper cover from Esembly is perfect for eco-conscious parents looking to make diapering a little more joyful. Plus, it’s part of a reusable system that helps reduce waste and save money.
 The Sale: 20% off sitewide!
Sale valid November 29-December 2. Shop Esembly   7. Winter Water Factory Organic Cotton Kids' Clothing The Gift: Soft, sustainable, and playfully designed, Winter Water Factory’s organic cotton clothing is a favorite for kids and parents alike. With their whimsical prints and high-quality craftsmanship, these clothes are built to last (and look adorable in family photos).
 The Sale: 40% off sitewide + free shipping. Use code SENDLOVE. Sale valid November 25-December 2. Shop Winter Water Factory   Support Small, Shop Thoughtfully When you shop small, you’re not just buying gifts—you’re supporting hard-working women, fostering local communities, and making the holidays a little brighter for everyone. Plus, these Black Friday and Cyber Monday deals make it the perfect time to give meaningful, unique gifts to your loved ones. Ready to make the holidays even more magical? Head to our Instagram and enter our giveaway featuring items from these fabulous brands!