In a Hurry? Check out our Quick Picks HERE

Download our FREE E-BOOK! 30 ideas that transform your bathing routine into moments of relaxation, imagination, connection, and creativity.  Your kids will be begging to bathe!

Create 125+ unique scent combinations of your own!

Have kids that love to play with Legos? Slime? Chemistry Sets? Mud Pies? Well, here's a much cleaner way to unleash the little scientist & chef within!

  • Get Creative & Mix It Up

Our Ingredients

Our products are plant-derived, gluten-free, dairy-free, vegan, cruelty-free, phthalate-free, SLS-free, paraben-free & nut-free. We rigorously test with dermatologists, ophthalmologists, third-party testing companies, and focus groups - ensuring what you put on your child's skin is as safe and gentle as possible.

Featured collection

Use this text to share information about your collection.
  • Hair Conditioner - Cherry on Top
    Hair Conditioner - Cherry on Top
    Hair Conditioner - Cherry on Top
    Rated 4.8 out of 5
    Based on 113 reviews

    Hair Conditioner - Cherry on Top

    Regular price $15.00
  • Shampoo & Body Wash - Vanilla Whip
    Shampoo & Body Wash - Vanilla Whip
    Shampoo & Body Wash - Vanilla Whip
    Rated 4.8 out of 5
    Based on 83 reviews

    Shampoo & Body Wash - Vanilla Whip

    Regular price $15.00
    BabyList Best Of 2023
  • Shampoo & Body Wash - Tangerine
    Shampoo & Body Wash - Tangerine
    Shampoo & Body Wash - Tangerine
    Rated 4.7 out of 5
    Based on 416 reviews

    Shampoo & Body Wash - Tangerine

    Regular price $16.00
  • Shampoo & Body Wash - Strawberry
    Shampoo & Body Wash - Strawberry
    Shampoo & Body Wash - Strawberry
    Rated 4.7 out of 5
    Based on 416 reviews

    Shampoo & Body Wash - Strawberry

    Regular price $16.00