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Vanilla Whip, our popular product, appeals to kids due to the sweet scent of vanilla. Its aroma evokes positive associations with desserts, induces relaxation, uplifts mood, aids sleep, and promotes emotional well-being. Harvested from vanilla orchids, the curing process releases the rich aromatic components of vanilla.

Frustrated by the lack of effective children's conditioners, we developed the Cherry on Top Conditioner using the powerful detangler Behentrimonium Methosulfate (BTMS). BTMS is a safe and gentle ingredient with excellent detangling, moisturizing, and emulsifying properties. The conditioner's pleasant cherry scent enhances the sensory experience, making it a favorite among children and adults alike.

Citric Acid plays a crucial role as a pH adjuster in children's bathing products like bubble baths, shampoos, and body washes. pH balance is important for scalp and skin health, product performance, and compatibility with delicate skin. "pH balanced" products maintain the natural acidity of the scalp and skin, prevent irritation, and ensure optimal cleansing and bubble formation. Thorough ingredient information is available to help parents make informed choices.

The science behind bath bombs is relatively simple – what creates complexity and confusion are the other ingredients often added to these otherwise pure and simple products. And guess who wants to add in all the extra ingredients – clever marketers trying to differentiate their bath bombs! Too often, ridiculously vibrant dyes and colorants, artificial fragrances and synthetic glitters are used. Even more concerning, some include tiny hidden toys that are choking hazards!

The declining birthrate poses significant challenges for companies that cater to parents of newborns, infants, and young children. Adapting to the changing demographic landscape, focusing on niche markets, and diversifying product offerings will be key strategies for businesses in the baby and children's bathing product industry to thrive in this evolving landscape.

Old-timey movie star Mae West once quipped: "If at little is great, and a lot is better, then way too much is just about right!" While her sentiments may have been the mantra for Hollywood in the 1920's, when we consider the modern children's personal care space, we've taken a decidedly different approach.

Beta-glucan is a polysaccharide that can be derived from various natural sources such as oats, barley, mushrooms, and yeast. In our Dabble Ducky infant products, beta-glucan is used because of its numerous beneficial properties. We use a proprietary version throughout the Dabble Ducky products that we call Beta-Baby.™ 

In the 1980’s the number of children with eczema totaled less than 5% of the population...a stat that had not changed for decades.  Despite massive improvement in both ingredient and product safety in recent years, consumer research data shows us that eczema rates are now at a whopping 20%!

Today, there are dozens and dozens of brands touting their mild baby shampoos and thousands and thousands of articles, blogs and websites that all together have created complexity in a once simple space. Yes, in the 1960’s things were definitely simpler, however they were not safer.