This was no surprise for us. We know that parents’ number one priority is safety for their children so focusing on natural, safe and organic ingredients was the clear #1. Customers also felt that other factors like whether brands test their products with dermatologists and third parties (we do) and whether they are tear free was important. Price and value for money was the third most noted reason for choosing their favorite brand.
We know that the responses here are a function of our own brand – online shoppers tend to shop….online! Not surprisingly Target and Amazon were close second and third, respectively. If we were to guess, the vast majority of shoppers (the ones we don’t have yet) are buying their products at Target, Walmart and Costco.
An interesting result and further proof of the explosion in skin-related issues for kids in America. It was nearly a dead heat between shoppers with kids with no skin issues and those who called out eczema as a skin consideration (it was 40% to 38%, respectively). Dry skin and all other skin considerations made up the remaining 22% of respondents.
We asked people on a scale of 1-10 whether they would recommend our brand to someone else. An NPS score above 71 is considered excellent, so we were thrilled to see our score at 82.7! This puts us in the top percentile according to research performed by Bain and Company.Learn More
We then asked whether people not just would recommend Dabble & Dollop, but actively HAVE recommended us. A stunning 75% of respondents said they have recommended us to a friend, family member or other contact! We are so thrilled to see this and thank all of you for helping spread the word about our family business. It’s truly an honor.Finally, we asked if our products met our customers expectations and needs. Just over 97% said yes! We’d love to chat with the other 3% to see how we could be better – but we were so satisfied to see this incredible response.
We asked you what other products, scents and options you would like to see from us. The number 1 most requested item was….LOTIONS! This was great to hear as we already had our layering lotion in the works in testing. You may have heard we just launched lotions this week.
You can click here and use your coupon code below to try them out if you have not already!
Other products customers want to see us create include: toothpaste, sunscreen, more bath-bomb like products, bath bars and whipped soap.
Of course we are known for our amazing, authentic, all-natural scents so we asked which scents you would most like to see next. The winners are:
The most interesting and original suggestions were Lychee, Chocolate & Cinnamon Sugar! We shall see!
Your cart is currently empty.
