ANSWER:

The key consideration is whether the soap you're using on your infant is effective, thoughtfully formulated, and suitable for your baby's delicate skin.

While bath frequency may vary, prioritizing a gentle and effective cleanse without disrupting your baby's natural skin balance is crucial.

In our straightforward, effective, and gentle approach, we want to emphasize that soap isn't inherently 'bad,' but rather is influenced by its interaction with the skin barrier, pH balance, and the quality and quantity of ingredients used.

Effectiveness is a priority – because it's not just about the ingredients but how well they work together. Our intentionally formulated products with fewer ingredients ensure an experience that minimizes the risk of irritations, achieved through a deep understanding of the interplay of our ingredients.

For a recommendation, our Vanilla Whip Bubbles Bodywash and Shampoo, was awarded Best Baby Shampoo and Wash from Babylist in 2023, and ticks all the right boxes – effective, minimalistic, and gentle for your baby's well-being.

With over 25 years of navigating the complexities of cosmetic chemistry and the raw ingredient industry, our understanding of the interplay of ingredients is at the core of our approach, allowing us to offer effective and gentle solutions for a worry-free and nurturing bath time experience that respects the delicate balance of your baby's skin.