The Concern Over Artificial Fragrances There is growing fear over artificial fragrances and the lack of transparency behind the word “Fragrance”. The number of people who believe that brands are intentionally hiding toxins in fragrance is truly alarming. In the...

With the warmer summer weather officially here, chances are you have started slathering your little ones with sunscreens for those favorite seasonal activities such as frolicking at the beach, playing in the park and riding bikes.  More sunshine means more...

Sometimes, there are natural ingredients we use that are a mouthful to pronounce, sound “foreign” to the ear, and aren’t easily identifiable to most consumers.  As someone who has spent the last 25 years of my life working with ingredients in the personal care space, I’m going to tell you all about Sodium Laurylglucosides Hydroxypropylsulfonate (SLH) and why it is literally THE BEST gentle cleansing agent out there!  After reading this blog, I think you will understand why this 44-lettered ingredient is in virtually all of our washes.

Frustrated by the lack of effective children's conditioners, we developed the Cherry on Top Conditioner using the powerful detangler Behentrimonium Methosulfate (BTMS). BTMS is a safe and gentle ingredient with excellent detangling, moisturizing, and emulsifying properties. The conditioner's pleasant cherry scent enhances the sensory experience, making it a favorite among children and adults alike.

Citric Acid plays a crucial role as a pH adjuster in children's bathing products like bubble baths, shampoos, and body washes. pH balance is important for scalp and skin health, product performance, and compatibility with delicate skin. "pH balanced" products maintain the natural acidity of the scalp and skin, prevent irritation, and ensure optimal cleansing and bubble formation. Thorough ingredient information is available to help parents make informed choices.

Old-timey movie star Mae West once quipped: "If at little is great, and a lot is better, then way too much is just about right!" While her sentiments may have been the mantra for Hollywood in the 1920's, when we consider the modern children's personal care space, we've taken a decidedly different approach.